The World Health Organization (WHO) announced on Thursday that it's launching
a new social media campaign called ‘Be Ready for COVID-19’, urging people to
be safe, smart and informed when faced by the COVID-19 outbreak.
"We know people are afraid, and that's normal and appropriate ... That fear can be
managed and moderated with accurate information," said WHO Director-General Tedros
Adhanom Ghebreyesus at a daily briefing.
That's why the WHO is launching a new social media campaign called "Be Ready for COVID-19,"
he said. "If you feel overwhelmed by fear, reach out to those around you. Find out what
your community's emergency response plans are, how you fit in and how you can help."
"There's still a lot we don't know, but every day we're learning more, and we're working
around the clock to fill in the gaps in our knowledge." Tedros said. "Ultimately, how deadly
this virus will be depends not only on the virus itself, but on how we respond to it."
He reiterated the importance of solidarity in fighting the outbreak and urged all to protect
those who are vulnerable in their communities. "We're all responsible for reducing our own
risk of infection, and if we're infected, for reducing our risk of infecting others," he said.
'Be Ready' was launched because everyone can prepare for COVID-19, including individuals,
governments and businesses.
We're calling on people to Be Safe by remembering tried & tested public health measures, like
regular hand washing & staying at least 1 metre (3 feet) from anyone coughing or sneezing.
These ordinary measures are extraordinarily effective at fighting COVID-19.
We're asking people to Be Smart about COVID-19 by rejecting rumours & taking care to only share
information from trusted sources. Everyone should keep informed about what is happening in
their area and follow the recommendations of local authorities.
We're reminding people to Be Kind through addressing stigma and looking out for one another -
especially the most vulnerable and those in isolation. Compassion can combat #COVID19.
Below is a tweet from footballer Paul Pogba getting involved with the campaign.
Launch of Be Ready campaign, WHO,
WHO launches new social media campaign against COVID-19, Xinhua,
Provided by the IKCEST Disaster Risk Reduction Knowledge Service System